The leading value fashion chain has confirmed it will be opening its Flagship store at centre:mk next year, in the heart of Milton Keynes.
centre:mk has confirmed that Primark will be opening the doors to one of its biggest stores in the UK in 2018. The flagship Primark store will occupy an extension of the former BHS store on Silbury Arcade.
Covering 75,000 sq ft, the store will showcase the entire Primark range. It joins 190 stores and the existing fashion retail mix at centre:mk, which includes John Lewis, House of Fraser, River Island, JD Sports, Kurt Geiger, Marks & Spencer, and Jigsaw, amongst others.
The signing of Primark is a key milestone in the centre’s “Re-imagining an icon” strategy, which is investing over £60m in the centre:mk over three years. Key initiatives of the programme include the recently completed £10m refurbishment of Sunset Walk, the award-winning Guest Services unveiled in June, and a new 1,400-space multi-storey car park currently under construction. All improvements respond to specific consumer needs, with Primark the most requested brand by visitors in exit surveys for the last five years.
Kevin Duffy, Centre Manager at centre:mk, told us:
“We are thrilled to announce that Primark will be joining our fantastic selection of fashion and beauty brands at centre:mk next year. This is a key moment for us – the new flagship store will be the single biggest store since we introduced Marks & Spencer to centre:mk nearly 25 years ago. Primark is a firm fashion favourite, and so we look forward to attracting more visitors by expanding the centre’s fashion retail mix.”
Pam Gosal, Head of Economy and Culture at Milton Keynes Council, added:
“Primark’s decision to open a flagship store in the heart of the city confirms Milton Keynes retail dominance in the South East. The store will be celebrated by our locals as well as the thousands of regional visitors we attract and will be complemented by the existing retail offer available throughout centre:mk. Investments of this nature reflect the confidence that businesses continue to have in the Milton Keynes economy.”
To find out further information, please visit www.thecentremk.com