NinetyNine Regent Street launched last month, bringing a new two-floor, music-led nightlife destination to one of the capital’s most storied late-night addresses. Taking over the former home of The Cuckoo Club, NinetyNine marks the next chapter for a site synonymous with London after dark for more than seventy years.
Set across The Club Room and The Vinyl Room, the venue is designed to move with the night, from intimate listening and drinks to a full-scale late-night party, with music, atmosphere and hospitality at the heart of both spaces.
“London has no shortage of incredible places to go out, but over time the experience has become increasingly fragmented,” says the NinetyNine team. “You might go somewhere for the music, somewhere else for the atmosphere and somewhere else for the hospitality. We wanted to bring those things back together under one roof, somewhere considered and curated, but still
spontaneous, generous and fun. A place where you can arrive without knowing exactly where the night will take you, and trust that you are going to have a great time.”
The address itself carries more than seventy years of London nightlife history. The story began in the mid-1950s with Al Burnett’s legendary Stork Club. At its height, the Stork was a fixture of West End nightlife, drawing figures including Prime Minister Harold Macmillan, Cabinet minister John Profumo and King Hussein of Jordan, alongside Hollywood names such as Frank Sinatra, Elizabeth
Taylor, Ava Gardner and Peter Sellers. It established the address as a place where public life and popular culture met after dark.
From 2005, The Cuckoo Club became the address’s next defining chapter. Combining the intimacy and hospitality of a members’ club with the energy of a nightclub, it built an international reputation across two floors. Leonardo DiCaprio, Rihanna, Sir Mick Jagger, Bono, Natalie Portman, Jason Statham and Axl Rose were among the names photographed or reported at the club,
alongside royal visitors including Prince William and Prince Harry, with Catherine Middleton also among its guests.
NinetyNine is not an attempt to recreate either era. It is the latest evolution of an address that has repeatedly moved with the city: a completely new two-floor destination shaped for today’s London, where design, music and intuitive hospitality come together after dark.
Set across two distinct spaces, NinetyNine is designed to change pace as the night unfolds. The interiors are timeless rather than themed, using rich materials, warm architectural light, intimate seating and a dark, cinematic atmosphere. The focus is firmly on the room, the music, the people and the service, rather than short-lived concepts or unnecessary theatrics. Upstairs, The Club Room is the main dance floor, with an open-format music policy moving between hip-hop, R&B, house, pop and the records a room actually
knows the words to. The weekly programme is built around atmosphere rather than genre purity, with selected headline nights placing the room entirely in the hands of invited artists.
Downstairs, The Vinyl Room begins the evening as an intimate hi-fi listening lounge and vinyl bar, with a soundtrack leaning towards house, disco and electronic music. As the night develops, the lights drop and the volume rises, allowing the room to become a late- night party in its own right.
NinetyNine is led by owners Kevin Cole, Raj Devani, Romain Fargette, Corrado Mozzillo and Gennaro Salerno, whose careers have repeatedly intersected across London nightlife. Corrado and Gennaro bring experience from Cuckoo and Toy Room, Raj from Project and Scandal, and Kevin from Aristocrat, Scandal, Cuckoo and Tabū, bringing together decades of experience and relationships across the capital’s nightlife scene.
Food and drink are designed to complement rather than interrupt the night. The Vinyl Room will serve a concise selection of elevated comfort food in an easy, informal format, alongside classic cocktails, Champagne and premium spirits. The approach is deliberately uncomplicated: familiar things, done properly. Access will operate through guest lists, relationships and table reservations, with advance reservations strongly recommended and walk-ins subject to availability and the club’s door policy. NinetyNine will operate a
21+ policy, with valid original photo identification required.
After more than seventy years of reinvention, the address is ready for its next night. The ambition is simple: for London to say “We’re going to NinetyNine.”
