We catch up with the beautiful Poppy Delevingne who introduces us to her new Jo Malone London ‘Queen of Pop’ collection and talks bathtime, bubbles and Fleetwood Mac
What inspired you to make the collection, and how long have you been working on it?
I wanted to do something that capitalised on the creative momentum of Poptastic, my first collaboration with Jo Malone London, whilst keeping that sense of fun. It’s taken about 18 months of meetings and playtime to come up with the full collection and I am obsessed with the results. I wanted to spotlight my favourite thing in the entire world which is bath time. So, we created bubble baths, in some of my favourite fragrances and, in order to celebrate Jo Malone London’s art of Fragrance Combining™, incorporated candles and colognes for the perfect bath time package.
Describe Queen of Pop in one sentence.
Bath time for the bold and brilliant!
How did you come up with the colourful aesthetic?
We were inspired by 60’s prints and pop art. We wanted to make the packaging super fun and playful which I think is perfectly captured with the polka dots, graphic black stripes and plenty of pink and gold!
What makes the perfect bath?
It has to be night-time. I always prefer to bathe in the evening. I draw a long hot bath, use lashings of Queen of Pop bubble bath play a little bit of Fleetwood Mac in the background, and have a candle burning (maybe three) and a rubber ducky. Preferably the Queen of Pop rubber ducky with black polka dots to keep me company. Perfection.
Who is your favourite bath time partner?
Without a doubt my husband James.
Why did you choose these specific scents for bubble bath?
We wanted the bubble baths to be particularly luxurious. I wanted the fragrances to create that indulgent, transportative feeling. Velvet Rose & Oud, Black Cedarwood & Juniper and Nectarine Blossom & Honey all have this sensual side and are also very relaxing.
What is it you love about the cologne collection?
I chose the three Colognes because they are my all-time favourites and I have a story and an attachment to each of them. When I first met my husband, when I was 21, he was wearing Amber & Lavender Cologne. He still wears it to this day. Red Roses was the first fragrance I ever wore at 18 and I like to go back to it from time to time, it holds some wonderful memories for me- it’s like my oldest friend. Whilst Peony & Blush Suede is a new firm favourite. I love it because there’s something very feminine about it, but it also has a bit of an edge. Besides being my favourite threesome and that they look so pretty all together, I love that they are the smaller 30ml size. They are perfect to take away with you or have in your handbag to top up during the day. You could start the day with Red Roses and then add Amber & Lavender for a delicious night time fragrance.
How do you recommend using the candles?
They add an amazing layer of fragrance and atmosphere to bath time! But the designs are so striking they would equally look beautiful on any mantelpiece or bedside table. I chose to work with Basil & Neroli as it seems very British; a real London scent that somehow reminds me of wet pavements. Blackberry & Bay is again very British but also very sumptuous. And then the Grapefruit cuts through anything to add zingy freshness.
How do you combine all of your products, how do they work together?
We designed the collection with all these wonderful scents so as you can create your own bespoke indulgence depending on your mood. Firstly, I light an abundance of candles so as soon as I walk into the bathroom it smells amazing and is all twinkly. Plenty of bubbles are a must, and then when my skin is all warm and soft, smelling glorious following my bath I add a generous spritz of cologne so as my scent lingers right into the evening.
Which other Jo Malone London scents would you recommend using with The Queen of Pop collection?
All Jo Malone London fragrances are designed to be worn alone or combined with other scents – that is the foundation of the art of Fragrance Combining™. So, anything from Queen of Pop works beautifully alone or with existing products. My recommendation would be to hop into a Queen of Pop bath using Velvet Rose & Oud Bubble Bath and then use Tuberose Angelica Body Crème, then I would jump straight to Red Roses Cologne. All the roses – an English rose with all the roses, what a dream!
If you were Queen for the day what would you do?
What wouldn’t I do?! I would play sardines in Buckingham Palace and throw a festival in every single park – for free!
*The new ‘Queen of Pop’ range is available from www.jomalone.co.uk