Core Collective Launches in St John’s Wood

London-based luxury fitness studio Core Collective, the award-winning, pay-as-you go boutique gym is set to launch its third site on Saturday 19 October 2019, adding to its existing studios in Kensington and Knightsbridge.

Since its launch, Core Collective has established itself as a pioneer in the luxury, pay-as-you go fitness space, and is founded on the pursuit of collective self-improvement, not perfection. The classes are run by London’s finest trainers and are designed to give gym- goers the best, results-driven experience.

Located on St John’s High Street, the state-of-the art gym will boast three studios, allowing for greater capacity in some of the brand’s most popular classes. The interior will echo the Kensington and Knightsbridge studios, but will be open plan in design on the basement level.

The St John’s Wood location will include a cafe area with specialty coffee and smoothie bar for pre- or post-workout fuel, where you can choose from nutritious and balanced options including Clean Green and Blueberry Nut. The changing rooms are in-line with the brand’s luxury ethos and clients will have access to Malin + Goetz products and Cloud Nine hair dryers and straighteners. The new space will also feature a retail concession from The Sports Edit, Europe’s leading online destination for premium activewear for local residents and gym-goers to browse exclusively at St John’s Wood.

The latest space will offer all of Core Collective’s signature workouts including three different Circuit structures, Lift+Row, their new Strength+Mobility class which focuses on improving range of motion, postural alignment and flexibility – and not forgetting their largest Cycling studio to date.

To celebrate the launch of the brand-new studio, Core Collective is offering a one-off 15% sale on all packs and memberships for founding members who purchase in September, available to buy online. Following launch, clients can pay-as-you-go for classes from £23 per drop-in class or pack bundles, and with unlimited monthly memberships for £175 per month.

Founder Jason de Savary said: “We are thrilled to be opening the doors to the third Core Collective studio since launching the brand four years ago. We’re excited to be joining St John’s Wood area, which we felt was a part of London crying out for a premium, community- focused fitness offering. It’s a really exciting catchment area for Core Collective’s demographic.”

He continues: “We’re excited to launch and for our clients to experience the unique site, which was part of a two-year build by luxury real estate investor, Trophaeum. Our mission is to create studios providing the very best, simple, effective and results-driven classes, taught by some of London’s finest trainers, designed to push and inspire our clients.”

Core Collective will launch on Saturday 19 October at 47-51 St John’s High Street, London, NW8 7NJ.

More information and detail on classes can be found here. Classes and packages can be purchased here.

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