With travel plans on hold and Brits unable to make their much-anticipated trips, Sandals Resorts has decided to bring a taste of the Caribbean to households across the UK. After all, Sandals is more than a destination. It’s a state of mind.
The new social-led campaign, #SandalsStateOfMind, aims to bring all aspects of a Luxury Included Sandals holiday to fans through a series of short videos across the company’s consumer social media channels, Facebook and Instagram.
From learning how to make a Sandals-style bubble bath, complete with towel art, to using Caribbean inspired recipes to create your own 5-Star Global Gourmet dinner, fans can get a feel for the Caribbean from the safety of their homes. Those looking to relax of an evening can also enjoy some of Sandals signature cocktails, like the Smoked Pineapple Martini.
For those with little ones, the #BeachesStateOfMind campaign provides great at-home activities for the kids, recipes to can make together, and other ways that fans can get into a Beaches state of mind. Content will be available on Beaches Resorts’ consumer social media channels, Facebook and Instagram.
Managing Director of Unique Vacations UK, affiliates of the worldwide representatives of Sandals and Beaches Resorts, Karl Thompson, says: “The campaign aims to bring a little bit of Sandals and Beaches resorts to the homes of our guests and travel partners, as well as reminding them, that when the time comes to travel again, we’ll be waiting with welcoming arms.”